Hedonist survivors or family homeowners

By: Trademagazin editor Date: 2020. 08. 03. 11:16

A special age group belongs to today’s 30s: they are the generation of the digital transition. The last to have a childhood in the analog, offline world, but their memories are defined by technology, the VHS and DVD era, the first mobile phones, the advent of the internet, and some iconic TV shows (Knight Rider, Matrix, Dallas).

The presence or absence of family and own property, however, is a huge watershed among those in their thirties: half a generation is happy, on the right track, and would not exchange with anyone; the other half, on the other hand, is even more pioneering and sees the future more gloomily due to financial, professional or private concerns.