Mars Petcare launch trio of new Pedigree multivitamins in the UK
Mars Petcare is debuting into the supplements category with the launch of a trio of new Pedigree multivitamins.
Available now, each soft chew supplement contains 100% natural chicken, at least eight vitamins and are designed with active ingredients to help address and deliver on specific benefits for dogs, such as immunity, digestion, and joint care.
Continuing its mission to make a ‘Better World for Pets’, the launch from the FMCG brand follows findings that revealed that only 10% of the category is currently in chew format, which gave Mars an opportunity to address the gap in the market.
As the UK’s number one dog food brand, Pedigree is making it easy for pet parents to offer their pets supplements with multivitamins in a small soft chew format, but are also designed to be safe for all dogs no matter their size or breed.
The pet supplements category is already worth £126m in the UK, but the brand believes there is room for growth.
Related news
Snickers maker Mars to use gene-editing in pursuit of stable chocolate supply
The candy giant is using Pairwise’s plant-breeding technology to improve…
Read more >Winners of the Symbol of Sustainability 2025 Announced
For the sixth time, Trade Magazin has launched the Symbol…
Read more >First home for both two-legged and four-legged pets – young owners are the ones who choose puppies the most
In the second week of August, two international awareness days…
Read more >Related news
The Chamber launches free training for budding entrepreneurs
The Hungarian Chamber of Commerce and Industry (MKIK), in collaboration…
Read more >Lidl Switzerland Sees ‘Record’ Growth In Cheese Exports In 2024
Lidl Switzerland saw record cheese export growth in 2024, marking…
Read more >Non-alc beer brand Heaps Normal gets Robbie Williams backing
The brand’s “core range” is being rolled out across “select…
Read more >