Mars Petcare launch trio of new Pedigree multivitamins in the UK

Available now, each soft chew supplement contains 100% natural chicken, at least eight vitamins and are designed with active ingredients to help address and deliver on specific benefits for dogs, such as immunity, digestion, and joint care.

Continuing its mission to make a ‘Better World for Pets’, the launch from the FMCG brand follows findings that revealed that only 10% of the category is currently in chew format, which gave Mars an opportunity to address the gap in the market.

As the UK’s number one dog food brand, Pedigree is making it easy for pet parents to offer their pets supplements with multivitamins in a small soft chew format, but are also designed to be safe for all dogs no matter their size or breed.

The pet supplements category is already worth £126m in the UK, but the brand believes there is room for growth.

Grocery Gazette