Sainsbury’s partners with Deliveroo for pizza delivery trial

British supermarket Sainsbury’s (SBRY.L) has teamed up with Deliveroo to trial the delivery of pizza direct to customers’ homes, seeking a slice of the fast-growing food delivery market.

It said on Monday online customers in four UK cities – London, Birmingham, Brighton and Cambridge – would be able to order pizza straight from a store’s counter oven and have it delivered.

Sainsbury’s will test customer appetite for the service in a two-month trial.

Sainsbury’s said customers will be able to choose from nearly 50 of its products on Deliveroo – pizzas and complementary products.

Reuters