Metro to launch delivery service in Germany

The company will further adjust its wholesale activities to the changed requirements of its professional clients. Metro Cash & Carry has invested between more million euros in the infrastructure of the delivery service.

 In October 2008, Metro announced that
it is considering the introduction of new services and that a new
delivery service is already being tested on a local basis. The
measure is conceived as a long-term business reorganisation and is
not a reaction to the financial market crisis. The wholesaler expects
new sales opportunities through the move. Metro wants to triple its
delivery volume by the end of 2009, and intends to generate revenue
in the hundreds of millions of euros.

According to Lebensmittel Zeitung's
information in the first phase, the company was able to win more than
3,000 new customers from the core target group hotels, restaurants
and catering. At the same time, the delivery service significantly
increased sales of already existing Metro customers. Currently, the
test phase comprises approximately 250 employees and more than 150
lorries in 61 cash & carry outlets Germany-wide. Customers can
choose between 50,000 food and non-food articles.