PENNY strengthens its offer with the best of domestic wineries
PENNY strengthens its wine offering with products from award-winning domestic wineries. The renewed assortment is now continuously available on the shelves of all Hungarian stores of the department store chain. The most delicious white and red wines were presented in Budapest, in a “secret” downtown wine cellar.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2022/10/PENNY_borkostolo_kinalat-scaled.jpg)
Almost two-thirds of our 2,500 products are supplied by Hungarian suppliers
In the middle of the harvest period, more than 100 products were added to PENNY’s wine range, which is one of the important milestones of the company’s large-scale renewal program that began in 2021. The supermarket chain sells around 8.7 million bottles annually in its 227 units across the country. Compared to last year, the category has been characterized by a 10.7 percent increase in turnover so far this year, and with the current update of the wine range, a further 5 percent increase is expected.
By rethinking the assortment, they are also opening up to novice wine drinkers who are looking for a fresh, fresh and fruity taste, and who prefer domestic products.
“For years, it has been our priority to increase the number of Hungarian products in PENNY stores. Today, almost two-thirds of all the approximately 2,500 items we have are provided by Hungarian suppliers, and we are working to make this ratio even higher in the future. This is now joined by the renewal of our wine range, as part of which excellent products from many great domestic wineries will be on the shelves”
– added Eszter Kazatsay, head of communications at PENNY in Hungary.
Related news
Popular PENNY products received new packaging
From July, the two popular own-brand product lines, Karát and…
Read more >Csányi Winery enters a new era
Csányi Pincészet, the largest winery in the Villány wine region…
Read more >Billa, Penny, Shell Team Up To Expand EV Charging Infrastructure In Czechia
Billa, Penny and Shell have entered into a strategic partnership…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >