Domestic and international recognition for dm

Dm has received the „Salute to Excellence Award” from PLMA. Packaging, innovation and concept of private labels have all been taken into consideration in the making of this decision. Private labels appeared in the Hungarian dm assortment in 1996. At present, over 1,400 private label products under 21 brands are sold, which account for 20 per cent of total sales. Dm Hungary was also awarded the title “Best Employer for Women” by the Career Development Association for Ladies and the Ministry of Labour and Social Affairs on 21 February.