Kifli.hu customers add 12,000 sweets to their carts every month

Kifli.hu customers order over 12,000 cakes and desserts every month, from the online supermarket’s range of over a hundred items. Traditional flavors are the most popular: most people choose mixed tea cakes, Somló dumplings and coconut rolls. There is also a strong interest in new flavors, and recently, for example, DeliSlice expanded its range with raspberry cheesecake, chocolate brownie, apple pie and tiramisu slices. Cakes and other confectionery delicacies account for 80% of dessert sales. Cake slices, especially chocolate flavors, are the most popular. Demand is higher in all categories on weekends, and desserts are no different.

According to the Hungarian Confectionery Association, the domestic confectionery market stagnated in volume in 2024, but its turnover in value increased, so customers continue to love sweets, especially during the holidays. According to Kifli.hu, interest in free sweets and glass desserts has increased in particular. Currently, more than a dozen sugar-, gluten- and lactose-free cakes can be ordered on the online supermarket platform, accounting for nearly a fifth of all confectionery orders. Only one organic alternative is currently available, but the selection is constantly expanding.

Behind the diverse selection of Kifli.hu are renowned confectioneries such as Gerbeaud, Halász Cukrászda, Zuki, Cukormentes Gyár, Kis Pékinas, Émile and Szamos. Specialties from Pataki Confectionery and The Box Donut are also available from time to time. Kifli.hu is also strengthening its offer of seasonal delicacies: for example, moszkauer, zerbó, flódni, Christmas linzers and marzipan figures will be added to the range during the upcoming holiday season.