Six thousand people participated in the Feed Your Mind Sustainability Challenge

By: Trademagazin Date: 2025. 05. 02. 11:28

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Nestlé for Healthier Kids and Okos Doboz’s joint educational initiative, Feed Your Mind, has reached another milestone. The educational program aims to help young people learn about environmental awareness and healthy lifestyles through playful digital tasks. This year’s Sustainability Challenge launched on March 31 and engaged thousands of children across the country for three weeks.

Nestlé and Okos Doboz further expanded the content of the program this year, so the new Sustainability Challenge now includes 27 animated short films and 120 interactive tasks. These tasks not only focused on sustainable nutrition and food production, but also covered broader sustainability topics, such as responsible water and waste management, the challenges caused by environmental pollution and climate change, or wastewater treatment – thus completing the educational material developed by ALTEO Plc. also participated.

“The interactive knowledge materials of Feed Your Mind not only expand students’ knowledge, but also form a sense of responsibility for a better world. Each student who participates in the program takes a step towards a responsible, more sustainable lifestyle”

– explained Anna Hőgyész, Sustainability Manager at Nestlé Hungária. She said that since 2021, more than 20 thousand students have participated in the program, and the number of digital tasks solved has exceeded 900 thousand.

“We are proud that with the help of the Feed Your Mind program, children not only learn, but also learn through experiences, in a playful way, how to become responsible people for their environment. In addition to digital content, interactive sessions and expanding knowledge, our goal is also to shape attitudes”

– added Dóra Szűcs, Managing Director of Okos Doboz.

Thanks to the support of the State Secretariat for Active Hungary, the program was able to be extended to 20 more schools this year. This brought the number of participating schools to 62 this year, and ALTEO Plc. contributed special prizes to the Sustainability Challenge.