The advertiser giant warns Facebook and Google
Unilever, one of the world’s largest advertisers, will spend less on marketing at Google and Facebook, if these platforms continue to divide, spread hate or fail to protect the child – forbes.hu wrote after Financial Times and Reuters.
“As one of the largest advertisers in the world, we cannot have an environment where our consumers don’t trust what they see online” – Keith Weed, Marketing Director of Unlilever told. “We cannot continue to prop up a digital supply chain — one that delivers over a quarter of our advertising to our consumers — which at times is little better than a swamp in terms of its transparency.” (forbes.hu)
Related news
Amazon partners with TikTok and Pinterest for social selling
Amazon has partnered with TikTok and Pinterest to allow users…
Read more >Lipton’s Kenyan tea estate sale challenged by indigenous group
The sale of Lipton Teas and Infusions’ tea estates in…
Read more >German consumers are listening less to influencers
The impact of influencers on shopping behaviour in Germany has…
Read more >Related news
Henkel delivers good organic sales growth and very strong earnings improvement in first half of 2024
In the first half of 2024, Henkel recorded good organic…
Read more >PENNY stores only close on August 20th
You can conveniently do your shopping even on the holiday…
Read more >Resolution regarding the GVH procedure initiated against Szentkirályi Hungary
Yesterday, the Economic Competition Authority (GVH) announced in a press…
Read more >