Norma Saves Six Tonnes Of Plastic Waste With New Herb Packaging

German discounter Norma has been able to save six tonnes of raw material each year with the launch of a range of organic herbs in pots made from 100% recycled material.

Following increasing consumer interest in chives, parsley, basil, and other fresh herbs from its own brand, Bio Sonne, Norma developed the organic herbs in recyclable pots to capitalise on this demand in a sustainable manner.

There is no residual waste from the new pots, as they can be placed in the recycling bin (yellow sack) in Germany, the retailer noted.

ESM