In’s Mercato to open 30 new stores in 2021

Italian discounter In’s Mercato plans to strengthen its brand identity and expand market penetration in 2021.They intend to open 30 new stores and to implement 90 store restyling projects in North East, North West and Central Italy over the coming year. The new stores will include the In’s Forno bakery department and the In’s Orto fruit and vegetable department – new concepts that were introduced during 2020.