Aldi launches 30-minute delivery
Aldi and Instacart announced June 1 the launch of Aldi Express, a “virtual convenience store” providing 30-minute delivery of a selection of nearly 2,000 items.
With this launch, Aldi joins other grocery chains like Kroger and Publix in offering speedy delivery of convenience goods. The 30-minute service aims to fulfill a different shopping mission — the impulse or fill-in shop — instead of the full-basket trip that online grocery shopping has traditionally targeted.
The Instacart-powered virtual store is available from over 2,100 Aldi U.S. locations and offers delivery of prepared foods, snacks, drinks, grocery staples, household essentials and other Aldi-exclusive items.
Aldi continues to expand its e-commerce presence after recently launching its own online grocery shopping site and app.
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