MediaMarkt taking marketplace to Switzerland and Hungary

This was revealed in Ceconomy’s report on the third quarter of its 2024/2025 fiscal year. Online revenue for the period reached 1.14 billion euros, up 12.2 percent compared to the same period last year. This means the digital channel accounted for 24.6 percent of total revenue.

Marketplace as a catalyst

MediaMarkt’s marketplace is the driving force behind its online growth. With a year-on-year growth of 90 percent in trading volume, it remains on track to meet its marketplace GMV target of 750 million euros for the upcoming fiscal year. The number of items on the marketplace increased by 75 percent in a year, reaching 2.8 million unique products.

Switzerland and Hungary

MediaMarkt has also been expanding its marketplace geographically. After serving customers in Germany, Austria, Spain, the Netherlands, and Italy, the platform was made available this year to shoppers in Belgium and Poland. Turkey will be added next, as previously announced. In its quarterly report, the company also revealed which countries are next on the radar: Switzerland and Hungary.

Verticals

MediaMarkt continues to expand the number of product categories on its marketplace. Categories now include DIY products, barbecues, toys, home interior items, fitness equipment, and e-mobility products. Sellers can advertise to gain better visibility among potential customers, both online and in physical stores. As such, retail media is also an important growth driver for Ceconomy, which has recently received an official takeover offer from JD.com.