‘TikTok Shop gears up for launch in Ireland and Spain’

TikTok, the international subsidiary of Chinese company ByteDance, launched TikTok Shop in certain parts of Asia in early 2022, followed by expansions in the United Kingdom and the United States. Further expansion was then delayed, reportedly due to disappointing results in the United Kingdom, where TikTok launched fulfillment services.

TikTok Shop seemed to be coming to continental Europe this spring, when TikTok started inviting merchants to beta-test in Germany, France, Italy, and Spain.

ByteDance, however, decided to delay its rollout scenario in order to focus on growing TikTok Shop in the US.

But now, Bloomberg citing anonymous sources familiar with the matter said that ByteDance told partners including merchants and creator agencies in recent weeks to get ready for a TikTok Shop debut in Spain and Ireland.

A team of 40 workers is said to be ready in Spain for the introduction of TikTok Shop, to ensure the launch in the first continental European country goes smoothly. In the meantime, TikTok is looking for new employees in various roles, ranging from logistics to compliance and strategies for Shop in Spain.

A TikTok spokesperson remained tight-lipped to Bloomberg, stating that the company will “continue experimenting with this new commerce opportunity to support businesses of all sizes and enable our community to discover and engage with products they love”.

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