Mars Launches #HereToBeHeard Campaign to Advance Action on Gender Equality
Mars, Incorporated today launched #HereToBeHeard, a new global crowdsourcing campaign that elevates the voices of women from all intersections – including race, age, sexuality, religion and ability – to help shape a more inclusive business environment and create a world where all women can thrive.
As part of the company’s Full Potential platform for action on gender equity in its workplaces, sourcing communities, and the marketplace, #HereToBeHeard asks women everywhere: “What needs to change so more women can reach their full potential?” The responses will inform the concrete actions Mars will take – both within its value chain and in broader society – to close the gender opportunity gap.
Victoria Mars, Mars Board Member and ambassador of Mars’ Full Potential program: “Women have played a powerful role in our history and leadership at Mars. But we have more to do. We’re striving to empower more women within our workplace, and across our extended value chain.
“The magnitude and urgency of gender inequality in society demands more action. If global business doesn’t listen and step up now, then when? Business can have an outsized impact on driving change at scale. At Mars we’re seizing this opportunity to expand the conversation and drive action. The #HereToBeHeard movement is about ensuring that all women’s voices have a chance to be heard and translating what we hear into impact plans that advance gender equality.”
To kick off the conversation, Emmy-award winning actress and host, Tamera Mowry-Housley joins a roster of inspiring women influencers including Poppy Jamie, Hani Sidow, Helen Wu & Kellie Gerardi who will lend their experiences and invite women to share their voices and vision at beheard.mars.com.
Related news
Hefty raw material price hike for chocolates
Domestic chocolate tablet and bar producers continue to keep a…
Read more >AI-generated campaign revolution: Unilever takes marketing to a new level
Unilever is revolutionizing its marketing processes with a spectacular innovation:…
Read more >Mars sets 2030 target for fully segregated cocoa in products
It will only use cocoa from farms in the program…
Read more >Related news
Róbert Zsigó: the price of basic foodstuffs is noticeably decreasing as a result of the margin freeze
The introduction of the margin cap has noticeably reduced the…
Read more >SPAR spent 3.6 billion forints on the construction of a new supermarket in Szentendre
The country’s newest SPAR store was completed in Szentendre, at…
Read more >Dreher introduces functional non-alcoholic beer
Dreher Breweries is introducing a non-alcoholic beer with a special…
Read more >