Hungarians are willing to pay more for domestic branded product, according to a survey

85.9 percent of the Hungarians choose the domestic one out of two similar products with the same price.

52.7 percent are willing to pay 10 percent higher price for the domestic product, if the origin is certified by the trademark – according to the survey conducted by the InnoFood Marketing Kft. The representative survey was conducted by interviewing over 500 people. (MTI)