Hungarians are willing to pay more for domestic branded product, according to a survey
85.9 percent of the Hungarians choose the domestic one out of two similar products with the same price.
52.7 percent are willing to pay 10 percent higher price for the domestic product, if the origin is certified by the trademark – according to the survey conducted by the InnoFood Marketing Kft. The representative survey was conducted by interviewing over 500 people. (MTI)
Related news
One-fifth of Hungarians aren’t careful enough when shopping online
Nearly three quarters of Hungarians regularly shop and pay online…
Read more >MPL decree won’t disrupt the delivery market
From 28 March 2024 online shops are obliged to also…
Read more >Demand for sustainable cosmetics is little in Germany
When it comes to the sustainability of cosmetic products, German…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >