Here’s how consumers respond to a retailer data breach

By: Trademagazin editor Date: 2024. 03. 12. 09:48

A new survey reveals customers have a strong negative reaction when a retailer they frequent experiences a cyberattack.

According to “Security Matters: Consumer Views On Cybersecurity in Retail & Finance 2024,” a survey of more than 1,000 U.S. consumers from threat intelligence solution provider Cyberint, more than 60% of respondents are likely to stop shopping with a retailer following a data breach.

This figure rises to three-quarters (74%) of higher-income respondents who said they would stop shopping with a retailer post-data breach. And if a retail cyberattack occurs, more than six-in-10 (62%) respondents said that direct email notification is their preferred communication channel to receive a data breach notification.

In addition, more than three-in-four (76%) respondents believe retailers should compensate customers in the event of a data breach.

The survey also shows consumers are largely willing to exchange some convenience for greater protection of their data. Eight-in-10 (81%) respondents said they would be open to using additional security measures when provided by a retailer, with Cyberint analysis indicating retailers’ offering these measures is the most important factor for adoption.

Respondents are even more likely to abandon a finance app (82%) if their their personal information is leaked. Roughly two-thirds of respondents said two-factor authentication (68%) and strong encryption of data (65%) are crucial elements in choosing finance apps.

“The survey highlights the critical role cybersecurity plays in shaping consumer trust and behavior in the retail and finance sectors,” Cyberint said in a press release. “Businesses are urged to prioritize investments in advanced security systems, transparent communication, and measures to rebuild consumer trust in the aftermath of data breaches.”

Chain Store Age

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