Hair care has been added to the Rossmann Rutin

Starting in July, you can create a hair care routine on the Rossmann Routine interface, but of course the popular face care routine and Virtual Mirror functions will also remain. The drugstore chain is also testing digital shelf labels in one of its stores for the time being.

Awareness in hair care as well

The introduction of the Rossmann Face Routine was a significant innovation, since by completing the test, users can not only receive brand-independent product recommendations suitable for the condition and type of their skin, but they can also immediately purchase them in the price category they specify via the Rossmann webshop or mobile application. In the case of the facial care routine test, the already well-known active ingredient was also included in the version focusing on hair care, and we can get brief, understandable information about many active ingredients on the test page.

“Like the Face routine, the structure of the Hair routine helps us to determine the products that best suit the conditions of our hair, or those that help with a possible problem as effectively as possible, through questions compiled with the involvement of experts”

Ágnes Anita Varga, head of marketing at Rossmann, said about the innovation.

Here, too, we can choose whether we want a simple or advanced routine, and whether we would prefer to choose from premium or budget-friendly products from the Rossmann range. The system makes corresponding product recommendations, and at the end of the test, general routine tips useful for everyone can be found.