The third Soproni Beer Rally was a fruitful adventure
HEINEKEN Hungária producer of Soproni, the most popular beer in Hungary, organized a Beer Rally for the representatives of the media, on the occasion that during the production of the cherry-lemon and elderberry lemon Soproni Radler beer exclusively Hungarian raw materials were used.
According to the producer, 40 percent of all Soproni Radlers are made by using domestic fruit. The market for radlers grew by one and a half times over a year, and two thirds of the total volume is given by products from HEINEKEN Hungária that is dedicated towards the Hungarian producers.
Related news
Dreher launches beer season with a new communication platform
The Dreher brand has received a new visual identity, packaging…
Read more >Beer Association: beer consumption in Hungary increased again last year
After a 10 percent decrease in turnover in 2023, reminiscent…
Read more >The Czech Republic exported a record amount of beer last year
Czech breweries exported a record 6.13 million hectoliters of beer…
Read more >Related news
Wholesale price growth in Germany slowed on a monthly basis, but accelerated on an annual basis in February
In Germany, wholesale price growth slowed down on a monthly…
Read more >Balance and beauty in everyday life – Balance by Béres Alexandra products are now available at Rossmann
Alexandra Béres’ Balance brand debuted at Rossmann with new beauty…
Read more >Auchan stores will celebrate Consumer Protection Day on March 14th
Auchan Hungary organized World Consumer Protection Day in its stores…
Read more >