30–40 age group drinking fruit juice

According to data from the ConsumerScan of Gfk Hungária, the market expansion of fruit nectars and juices with 100 per cent fruit content came to a halt in 2007. The quantity sold dropped to the level measured in 2005. Sales of 100 per cent fruit juices were down by 18.8 per cent, while that of nectars dropped by 10.7 per cent in 2007. Consumption of fruit drinks with 12-24 per cent fruit content increased by 2.4 per cent, while that of drinks with 0-11 per cent fruit content rose by 1.6 per cent. Fruit drinks accounted for 78 per cent of the market in 2007. While the prices of higher quality juices rose by 6 per cent last year, a price rise of only 1 per cent was recorded for 0-11 per cent drinks. Housewives below 40 with 3-4 children spend more on fruit juice, than average households.