Starbucks establishes a juice bar-network

Starbucks opened the first unit of its juice bar-network on Monday.

The store, named Evolution Fresh, awaits its guest in Bellevue, WA, four months after Starbucks purchased the Evolution Fresh company for 30 million USD.

As the Seattle-based chain taps into the 5 billion USD refrigerated juice industry, executives of the company declined to detail growth plans for Evolution Fresh, but said there will be several store openings in Seattle within the next year and more will open on the East and West Coasts.

Starbucks will be offering Evolution Fresh products in its retail stores as well as expanding on the juice company’s distribution network. Starbucks also plans to introduce “a new health and wellness retail concept which will further redefine the super-premium juice category and experience for customers. Starbucks has more than 10,700 Starbucks cafes in the U.S. (MTI)