Quick and comfortable hair removal – with a razor
There are three ways of getting rid of body hair, but as this category is very sensitive to price, innovations and promotions can influence customer decisions. A slow shift towards quality razors is detectable. The introduction of the Venus Divine product line has been successful for Gillette. Venus Divine Breeze was launched in March. Wilkinson continues to focus on comfort and preventing irritation. No shaving foam or gel is needed for using Intuition 2in1, which has received a more ergonomic handle this year. Their other innovation is Extra 3 Beauty.
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