Children’s day: parents spend 5-7 thousand HUF on toys
Hungarian families typically spend HUF 5,000-7,000 on children’s birthday gifts based on recent research by REGIO JÁTÉK. The shopping frenzy starts 1-2 weeks before the holiday, when parents spend on average twice as much online as they do in stores, according to the toy retailer’s data. The most popular surprises are outdoor and creative games, books and coloring pages, and the most popular programs are the bouncy castle, trampoline and crafts.
According to a recent survey by REGIO JÁTÉK, 9 out of 10 families celebrate Children’s Day, for which they typically choose a surprise for HUF 5-7 thousand (41.5%). Most people start shopping 1-2 weeks before the holiday (45%), but relatively many (25%) leave the purchase of gifts until the last days. Half of the participants in the survey choose both online and in person, 30% only in person, while 21% look for the appropriate surprise exclusively in an online store.
“According to our sales data, the average store basket value for Children’s Day is 6,600 forints, while online we see twice as much, shopping baskets worth 13,200 forints”
– explained Dávid Gyaraki, marketing manager of REGIO JÁTÉK.
Related news
The Christmas onslaught on the toy market is starting
The busiest period of the domestic game market begins: half…
Read more >Zara Pre-owned: Another step towards sustainability
Zara’s Pre-owned service has been launched, which offers the opportunity…
Read more >Parents pay through the nose at the start of the school year
The start of school is just around the corner, which…
Read more >Related news
Why are parcel locker providers getting stuck? This data points to the reasons
Parcel terminals are becoming increasingly popular: this year, nearly three-quarters…
Read more >Using 30% less materials would be a solution to the climate crisis
The circular economy is a global imperative: it transcends geographical…
Read more >Sustainability and health: the rise of plant-based dairy products in Hungary
In recent years, plant-based dairy alternatives have gained significant popularity…
Read more >