We buy pasta more frequently

The volume of pasta bought per household increased moderately in January-June 2009, reveals GfK Hungária’s ConsumerScan. Fewer households bought pasta, sales still improved by 2 percent. 80 percent of households bought pasta and the average buying household purchased 8 percent more than in January-June 2008; the average annual volume was up from 5.1 kg to 5.5 kg. Private label products maintained their market expansion, households bought 21 percent more private label pasta than a year ago: the segment has a 48 percent volume share. Where do people buy most of their pasta? One third is bought in small shops and a quarter in discount stores.