GVH: 1,000 customers can receive a refund of HUF 15,000 to HUF 50,000 from Media Mark

By: Trademagazin Date: 2023. 09. 27. 12:16

Media Markt Magyarország Kft. advertised four types of television sets with unrealistic price discounts – this was revealed by the Economic Competition Office (GVH). The Competition Council of GVH imposed a 23.9 million fine on the electronics store chain, which admitted the violation, and in addition to the penalty, paid more than HUF 20 million in compensation to more than a thousand affected customers.

Last year, the national competition authority initiated proceedings against Media Markt Magyarország Kft., which operates the Media Markt stores and website, because, according to the suspicion, the company irregularly displayed the sale prices of certain electronic devices on its website.
The competition supervision procedure revealed that in the case of four television sets, the prices marked as original were not previously applied by the supermarket chain for a long period of time, so they did not qualify as typical prices for the given products. The promise of savings compared to these, which were actually unrealistic, therefore deceived consumers.

Media Markt was cooperative in everything during the procedure, admitted the violation, waived its right to legal remedies, and submitted a compensation undertaking, which was required by the GVH. Based on all of this, the Competition Council of the GVH reduced the imposed fine by more than 35 percent, which amounted to 23.9 million forints, taking into account the priority cooperation and the voluntary compensation.