Mastercard is launching a Green Friday campaign to draw attention to conscious spending

By: Trademagazin Date: 2023. 11. 20. 11:33

Mastercard is launching the Green Friday campaign ahead of the upcoming holiday shopping season in order to raise awareness of environmentally conscious shopping in cooperation with its partners. In addition to several domestic banks, BKK and Kifli.hu also joined the unique initiative at Mastercard’s invitation.

“With the festive season approaching, the coming weeks will be a busy time for shopping as consumers are all looking to gift their loved ones. While the convenience of digital payments is important, it is also essential that we approach these purchases with sustainability and the future of our planet in mind.”

– said Réka Szalkai, Marketing Director of Mastercard in Hungary.

“Our common task is to make consumers aware of environmentally conscious shopping, and we are happy to work with many of our partners on this initiative.”

The Green Friday campaign wants to find a solution to the overconsumption that often occurs during Black Friday, and its primary goal is to encourage more thoughtful shopping habits. The essence of the idea is that awareness of sustainability and the environment does not have to be overwhelming, as it can be achieved with simple steps that can be easily incorporated into everyday life.