Great demand for sugar-free products from Hungarian shoppers

A representative survey by Coca-Cola Hungary has revealed that three quarters of Hungarians are influenced by product ingredients when shopping. Two thirds of respondents said that the sugar content of a product matters to them, and more than half of them also check its colouring and carbohydrate content. Nearly three quarters of consumers are influenced in their choices by the fact whether a product contains preservatives or not. Only 10 percent of Hungarian shoppers don’t pay attention to their sugar intake.

László Niklós, managing director of Coca-Cola Hungary told: they are happy to see that Hungarian consumers are increasingly health-conscious. For the beverage company it is very important to help consumers make conscious decisions. //