Globetrotter store system in Köln – shopping in the 21st century

All exhibitors at Euroshop represented an approach which focuses on customers’ perspective. I had a similar experience in Köln, another German city. Globetrotter is a store specialising in sports and recreational activities. To start with, there is a reception desk near the entrance. On floor minus one, they have a lake not only as decoration, but as a place where scuba diving equipment or boats can be tested. If we buy boots, we are advised where we can go trekking, or learn what needs to be learned about trekking and we can even make reservations from the store. Services are innumerable and this is what creative sales promotion is about. Solutions don’t necessarily have to be expensive. Globetrotter is an example of the way to develop, providing inspiration for all products and services. Everyday routine is an obstacle to creativity, as ideas usually come to us outside offices. I can only recommend a visit to Globetrotter.