GlobalShop, Las Vegas

Each year the American continent’s biggest POP, retail design and shopper marketing trade show is organised in turns by Chicago and Las Vegas. Between 18 and 20 March 2014 the latter was the host – or more precisely the Mandala Bay Convention Center – where six themes were presented in six pavilions by nearly 650 exhibitors. OMA, North America’s POPAI Awards also took place and there were 23 conferences and working group meetings, plus store visits featured in GlobalShop’s programme.