The DEFI Group and the Branded Cities Network carried out a global outdoor advertising sales agreement

The Branded Cities Network (BCN) and DEFI Group (DEFI) have entered into a selling agreement whereby each company will market and sell advertising to advertisers in a manner that complements each company’s extensive portfolio of static and digital out of home assets around the world.

Each company will market and sell advertisings to clients (either directly or through advertising agencies) in its own region(s) above, as well as displays on the signage located in the region(s) of the other company. Advertising sales shall be pursuant to contractual agreements entered into between clients and the respective company with whom they’ve engaged in business (e.g. BCN for United States signage and DEFI for EU, Asia, Middle East and Africa at present).