HEINEKEN conducted global partnership with the Formula One Management
HEINEKEN and the Formula One Management have signed an agreement for Heineken to become the Global Partner of Formula 1. This significant partnership starts this year at the newly renamed FORMULA 1 GRAN PREMIO HEINEKEN D’ITALIA 2016, in Monza, and run for a multi-year term.
From the 2017 season, Heineken will be the Formula 1 Event Title Partner of three Formula 1 Grands Prix (GP). It will also have a significant presence at several additional Formula 1 Events chosen by Heineken and Formula One Management. Heineken will be the exclusive Global Beer Partner of Formula 1 and will also have substantial pouring, activation and access rights across the majority of the Formula 1 events in the FIA Formula One World Championshi. However Heineken will not be visible on any F1 cars.
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