HEINEKEN conducted global partnership with the Formula One Management
HEINEKEN and the Formula One Management have signed an agreement for Heineken to become the Global Partner of Formula 1. This significant partnership starts this year at the newly renamed FORMULA 1 GRAN PREMIO HEINEKEN D’ITALIA 2016, in Monza, and run for a multi-year term.
From the 2017 season, Heineken will be the Formula 1 Event Title Partner of three Formula 1 Grands Prix (GP). It will also have a significant presence at several additional Formula 1 Events chosen by Heineken and Formula One Management. Heineken will be the exclusive Global Beer Partner of Formula 1 and will also have substantial pouring, activation and access rights across the majority of the Formula 1 events in the FIA Formula One World Championshi. However Heineken will not be visible on any F1 cars.
Related news
Sales Of A-Brands In Dutch Supermarkets Drop By 9% In 2024
Sales of major branded products in Dutch supermarkets fell by…
Read more >Alcohol-free beer becoming increasingly popular in Germany
More and more people in Germany are drinking non-alcoholic beer…
Read more >Alcohol-free era change: challenges and opportunities in the global beer industry
The European beer industry is facing geopolitical obstacles and new…
Read more >Related news
New, innovative pesticide packaging from Syngenta
In 2019, Syngenta joined a broad industry coalition aiming to…
Read more >The automotive sector of the Continental Group will continue its operations under the name Aumovio in the future
The Automotive sector of the Continental Group announced its future…
Read more >SPAR recycling solutions enable significant savings
SPAR Hungary has launched innovative initiatives in the field of…
Read more >