Inflation hampers global alcohol spend in Q3

Over half of those cutting back on their grocery spend in the last three months have stopped buying alcohol altogether, according to a survey of over 21,000 people worldwide.

Of the total, 28% – 5,951 people – said they had cut back grocery spending to make savings compared to three months ago, according to the analysis by GlobalData, Just Drinks’ parent company.

Of those who bought alcohol and were cutting back on overall spend, 58% – 856 people – said they had stopped buying alcoholic beverages altogether to consume at home because they were too expensive.

A further 33% had traded down in the alcohol they bought, either by buying private label and cheaper brands, trading down within their usual brand’s range, or swapping to a cheaper supermarket.

Only 9% of people had stuck with the brands they previously bought and were cutting down on quantities or regularity of purchases.

For non-alcoholic beverages, meanwhile, fewer people cut back altogether but more traded down.

Almost half – 856 people, forming 46% of shoppers – of those cutting back on their grocery spend in the last three months said they had traded down in some way, whether to a cheaper brand or within the same brand.

Nearly a fifth, 19%, said they had stopped buying soft drinks altogether.

Just Drinks