Giving Friday: dm helps Blue Line with 19 million HUF grant

At dm, Black Friday day was also recolored in 2021: instead of promotions, the drugstore also advertised Giving Friday day this year, and 5% of the traffic, more than HUF 19 million, was donated to charity. In partnership with the Blue Line Children’s Crisis Foundation, they help teenagers and their parents think as consciously as possible about mental health through a six-months-old online program that is available to all.