Giving Friday: dm will help with 17.5 million HUF

By: Trademagazin editor Date: 2020. 11. 30. 11:20

Also this year, dm and its customers have shown that joint action can work wonders. Dm turned Black Friday into Giving Friday and offered 5 percent of its November 27 turnover to charity: 17.5 million HUF to support the work of the Hungarian Maltese Charity Service.

This year, dm drew the attention of its customers to the importance of solidarity and the helping relationship between the generations. For the second time, they decided to focus on charity rather than action hunting and recolor Black Friday. Because it could be different. Rather than pricing and encouraging unnecessary consumption, they encouraged their customers to schedule an already planned purchase for this day because they could stand by a good cause: 5 percent of that day’s turnover was offered for charity. Thanks to customers, 17,538,370 HUF was raised. Dm is proud to have formed a community of values with their customers on this day based on attention and solidarity, and with the Giving Friday initiative they have been able to show that together we can really do more for each other!