GfK: a further reduction in the number of magazines that draw attention to discounts

According to the datas of the GfK Hungária Leaflet Monitor, the number of magazines that draw attention to discounts continued to decline, in the largest extent among discount retailers.

The datas of the GfK Hungária Leaflet Monitor 2012 show that as a respond to the rationalizing decisions of consumers – proper to the previous yers’ trends – the number of magazines published by retailers and shoppinng malls fell again by 10 percent. While in 2011, 1144 leaflets were published nationally, this number in 2012, was only 1,034.