GfK: Families with children are the biggest buyers of dairy snacks

According to data from the GfK Consumer Panel, 74 percent of Hungarian households purchased some kind of dairy snack between September 2017 and August 2018. The three most important segments in the category are cream puddings, cottage cheese creams and rice puddings. Rice puddings are the new star of the category: back in August 2014 they only had had a 12-percent share (in volume), which grew to 23 percent by August 2018. It is needless to say that the proportion of families with children is bigger among the category’s buyers.

István Hollósi
analyst
GfK

What is more, almost 95 percent of families with children younger than 13 years bought some kind of dairy snack in the examined period (the same proportion was 79 percent among families with bigger children). The average buyer puts 2-3 dairy snacks in their basket. Private label dairy snacks only had a 17-percent share in sales, in spite of the fact that they are 30 percent cheaper on average than branded products. It is noteworthy that the penetration of lactose-free dairy snacks is growing and it has already reached
7 percent.