GfK: the households' spendings on fast moving consumer goods have increased

According to the Commerce Analysis study of GfK the households' spendings on fast moving consumer goods have increased last year.

The population’s own more pessimistic assessment of its financial situation caused a decline in consumer confidence in 2014, but this decline was offset by an improvement in the propensity to buy, so the level of consumer confidence has remained broadly stable.

The higher real wages and low inflation both contributed to the growth of retail sales and household consumption. As a result the fmcg spendings of the households are also improving: the number of purchases and the value of the consumer basket both increased compared to 2013, although we are still lagging behind in regional comparison.