GfK: the household appliances market is increasing with double-digit for three years now

GfK’s in-store sales figures show that the household appliances market has been developing dynamically in the past three years.

The refridgerator and the washing machine exchange programs played a huge role in the growth, as well as the improvement of the construction industry and the booming real estate market. The biggest winners in the market are dryer machines and built-in appliances. Customers mostly prefer the higher energy classes.