GfK: mainly women and young people are visiting the malls

On the basis of GfK’s analysis the visitors of the domestic shopping centers can be characterized well, considering the fact that most of them return.

The guests of the plazas are mostly women and young people under 29, whose number one need is the pleasant environment. Two out of three visitors are purchasing in an average value of 7,300 HUF.

The studies of GfK include the examination of the main shopping centers in Budapest and the countryside for many years.