GfK: Test purchasing in the focus
In 2010, GfK Hungária focuses on Mystery Shopping researches. Thanks to the method, the performance of the commercial and service units can be measured through the eyes of the Test consumers.
The measurement of customer service can be performed anywhere, where seller and customer relationship develops, whether at profit or non-profit organization. During the Test purchasing (Mystery Shopping), the market position and several objectivity and subjective aspects of the manufacturers can also be explored – reports Világgazdaság Online.
Related news
Related news
The Fressnapf group opened a customer service center in Pécs
Fressnapf International Business Services Kft., a subsidiary of the German…
Read more >DHL arrived at the Hungaroring for the Formula 1® weekend with a doubled fleet of trucks powered by biofuel
DHL and Forma-1® are already in Mogyoród, the FORMA-1® HUNGARIAN…
Read more >Lidl became the customers’ favorite store
Once again, thanks to customers, Lidl Hungary received prestigious awards.…
Read more >