GfK: Test purchasing in the focus

In 2010, GfK Hungária focuses on Mystery Shopping researches. Thanks to the method, the performance of the commercial and service units can be measured through the eyes of the Test consumers.

The measurement of customer service can be performed anywhere, where seller and customer relationship develops, whether at profit or non-profit organization. During the Test purchasing (Mystery Shopping), the market position and several objectivity and subjective aspects of the manufacturers can also be explored – reports Világgazdaság Online.