GfK: the market share of private label products has increased

Last year, after five years of stagnation, the market share of private label products of the retail chains increased by 1 percentage point to 24 percent on the fast moving consumer goods market – according to a recent study of GfK.

According to the report, sent to MTI on Tuesday, the sales of commercial brands have increased the most at discount retailers, drugstores and supermarkets. In discounts, the market share of private label products reached 3 percentage points. (MTI)