The future of fuel cards
At the end of May Shell held their ‘Make the Future Live’ event: a 4-day festival in London’s Queen Elizabeth Olympic Park, where the focus was on innovative ideas. The big question was how energy can be used more efficiently in road traffic, and how to offer better services to trading, shipping and fleet management companies. It was revealed that in the next 30 years electric vehicles will cut petrol and diesel use by 20 percent. Shell already operates hydrogen fuelling stations and electric vehicle charging stations.
István Kapitány, global executive vice president of Shell told that B2B needs and B2C expectations are getting closer to each other. 30-40 percent of Shell’s European volume sales are related to shipping and managing commercial vehicle fleets. He added that Shell fuel cards are widely used all over Europe by commercial fleets, in part because Shell filling stations can be found everywhere on the continent. The company is already testing a mobile application in the Netherlands, with the help of which fuel is delivered to the customer by electric tanker trucks; payment is realised online. First Shell was thinking a B2C service, but small fleets show demand for fuel delivery to their premises.
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