Amazon teams up with Japanese supermarket chain to sell fresh produce online

Amazon Japan has partnered with the Eastern nation’s major supermarket chain Life Corporation to sell fresh produce online.

Life is the first food supermarket in the country to participate as a branch company in Prime Now. The supermarket chain will supply Amazon Japan’s Prime Now members with a range of products.

The corporations plan for this collaborative service to start in select areas of Tokyo later this year. It is meant to especially appeal to elderly and busy customers, adds the news publication.

Currently, Life ranks first in Japan in terms of sales as a single food supermarket. It operates a total of 273 stores, mainly located in metropolitan areas.

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