Recent survey: Fear of rejection is crippling businesses

By: Trademagazin Date: 2025. 02. 21. 11:20

A recent survey found that 33 percent of businesses cite fear of rejection as the main reason for their lack of customers. Many of the companies surveyed feel that a lack of phone calls and proactive sales are hindering their growth. Other common problems include a lack of effective marketing and an inadequate customer acquisition strategy.

According to a recent survey of more than 100 businesses, most feel that a lack of customers is hindering their development and that their financial security is not guaranteed. Based on the research, the hindering factors that cause a lack of customers for individual businesses can be divided into three categories. 33 percent of respondents identified fear of rejection as the primary reason for their failures, meaning they don’t dare to make phone calls and are not proactive.

30 percent said that the declining number of customers can be attributed to a lack of marketing and churn, and 20 percent said that an inadequate customer acquisition strategy is the problem.

According to closure specialist Tamás Kasza, the success of businesses often depends on how they handle challenges. The expert emphasizes that avoiding a customer shortage is not just about finding more customers. The guarantee of survival and development is the combined application of credibility, innovation and establishing a strong market presence.

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