TikTok starts selling fresh food in the United Kingdom
TikTok users can now buy fresh food on the platform from the relevant brand’s TikTok shop page. The social media platform has joined forces with a variety of brands to launch fresh food on the app, including Pasta Evangelists, The Veg Box Company and The Fish Society. According to TikTok, food content has had over 26 billion views on the app.
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