Franchise system for the production of “smart” foods

The Hajdúsági Sütödék-Group has developed a special production-market franchise system for the nationwide distribution of its “smart” products, the Vitajó health-promoting breads, the company announced at a press conference in Debrecen on Thursday.

Szakács Tamás said that they are offering “business coalitions” to other bakery companies so that they can manufacture and distribute these foods based on their technology and marketing solutions.

The Hajdúság Bakery Group has been developing basic health food supplements for the last seventeen years under the Smart Food Research Program. The first of these products is the Vitajó bread, containing unique vitamin and mineral compounds. Now, with the involvement of schools, they support the organization of programs promoting healthier and more conscious meals. (MTI)