The consumption of cheese specialties is concentrated to Budapest

According to Gfk Hungária’s ConsumerScan, the more special a type of cheese is, the more Budapest-centred its consumption is; small towns and villages are strong in processed cheese consumption. Practically all households bought some kind of cheese in 2010. Two thirds of the market are dominated by traditional hard and semi-hard cheese types. 40 percent of households bought fresh cheese varieties (feta, mozzarella, etc.) last year. City families with a higher income are overrepresented in cheese consumption, especially in Budapest and the northeastern part of the country. Age groups: consumers in their 30s and 40s tend to buy slightly more cheese than suggested by the average sum that they spend on FMCG products.