Magazine: Are traditional places of shopping still important?

Thanks to the significant changes that occurred in Hungarian retail in the past 15 years hypermarkets, cash&carrys, supermarkets and discount stores became more significant places for shopping, to the detriment of traditional retail channels. However, there are food categories – including the two biggest in terms of spending: fresh meats and fruits-vegetables – where traditional channels are still important. We buy one quarter of total fresh meat sold in Hungary at butcher’s shops and we go to marketplaces to acquire fresh fruits and vegetables. 16-17 percent of shoppers buy more than half of all fruits-vegetables in volume – they are the ones who prefer traditional marketplaces and greengrocer’s shops. Nearly 60 percent of shoppers only buy small volumes and like modern retail channels better. The same is true for buying fresh meat, which indicates that traditional channels have a future if they can offer products with a good price-value ratio.