Magazine: Small things that do matter in a household

Foil, oven bag, grill tray, bin bag – small things that can be found in almost every household. In the bin bag market, cheaper branded products and private labels gained ground in the last few years. Károly Deli, brand manager of Sarantis Hungary Kft. said about the category that one of their major tasks is establishing an efficient portfolio management, for instance to avoid the situation where from the similar products of two brands, positioned differently in the market, the cheaper one swallows the other. There is a group of consumers who are loyal to their brands and want reliable and safe products. Edit Oláh, marketing manager of Freudenberg Household Goods Bt. (Vileda) told Trade magazine that the majority of their sales is realised by floor cleaning products, but they also sell high-quality foils, baking papers, oven bags and bin bags. It is really annoying if a bin bag doesn’t fit into the bin. Consequently it is of major importance to offer the right sizes to consumers and to inform them about the differences between products. Bin bags can be divided into two groups: Low Density products are stronger than High Density ones, but the latter type is more popular among consumers thanks to lower prices and the many kinds of bag offered. Sarantis Hungary Kft.’s most popular products are Hewa draw tape bin bags, which are followed in popularity by premium category Hewa Easy Pack tie closure products.

Most of the time bin bags with an extra function are coloured, have draw tapes or a tie closure feature and in many cases are scented too. The company’s experience is that consumers prefer draw tape products, so recently Hewa Magnum 35l and 60l bin bags have been added to the portfolio. Vileda offers 40l and 60l white bin bags in rolls of 20 or 15. The company’s black garbage bags are available in 110l and 160l version, in rolls of 10. Sarantis observed that bin bag sales increase three times a year: at the time of the big spring clean, early summer and in the autumn when trees drop their leaves. As for other products, Vileda’s 10m, 20m and 30m aluminium foils are very handy during the barbecue season. Vileda oven bags are sold in packs of five, with 3 normal and 2 extra size bags. Oven bag usage is healthy as delicious roasts can be made in them without adding any kind of fat. They also help us use less energy as they keep the heat inside and the food is ready earlier. What is more, they are really comfortable too because the roasting pan doesn’t have to be washed afterwards. Hewa sandwich bags come in packs of 100 and the company also sells freezer bags in three sizes, plus practical self-closing ice cube bags. In the Sarantis portfolio we also find 30m baking paper. In these categories sales of the Hewa and Fox brands kept increasing in the last few years and the company expects the same for 2013