Domestic companies are maneuvering amid increasing tensions

By: Trademagazin Date: 2025. 05. 29. 10:43

The average inflation in the euro area is around 2.5%, while the rate of wage growth has fallen to less than half of its previous rate, to 2.4%, in the same country in a few months. This brings with it growing employee dissatisfaction, so in the slowed-down, uncertain economic environment, companies are coming under pressure from both sides. The situation in Hungary is very similar, although the numbers are higher in all respects.

Due to the effect of narrowed markets and the decreasing dynamics of real wages, growing employee dissatisfaction can also be felt in Hungary, and the tension is almost palpable in many companies, although the situation varies greatly from sector to sector. Employee anxiety is growing, wage negotiations are becoming tougher, and the sense of stability is decreasing in both managers and employees. In such a situation, even minor conflicts escalate more easily.

In this situation, two-way, empathetic and honest dialogue is no longer just a nice gesture, but a strategic necessity. In contrast, one-way, essentially directive communication, which the same group of employees may have endured a few months ago, can cause very serious damage in an already difficult situation, pointed out Erik Czinger, the Hungarian head of Munipolis, which operates corporate internal communication networks. The expert pointed out that in such a gunpowder situation, it is very important whether the employees and the company management truly understand and appreciate each other’s problems, or whether they open a new front by positioning themselves on the opposite side. Of course, it is not indifferent to what the internal communication and relationship have been like so far. However, now that the mutual vulnerability of companies and employees is increasing, this has become a strategic issue.